10 Apr '12, 3am

so Google makes 7% of its gross revenue off selling ads of Trademarked Terms

“The district court concluded that no reasonable trier of fact could find that Google intended to create confusion by permitting the use of ROSETTA STONE in the text of sponsored links or as keywords in Google’s AdWords program. The court found it especially significant that “there is no evidence that Google is attempting to pass off its goods or services as Rosetta Stone’s.” “The record shows that prior to 2004, Google did not allow the use of trademarks as keyword search triggers for unauthorized advertisers or in the body or title of the text of an advertisement. In 2004, Google loosened its restrictions on the use of trademarks as keywords to “[p]rovide users with more choice and greater access to relevant information.”"The underlying reason was largely financial, as Google’s research showed that “about 7% of its total revenue was driven by trademarked keywords.” “”We ...

Full article: http://www.thedomains.com/2012/04/09/in-a-case-that-can-c...

Tweets

Question Of Whether It’s Legal To Use Trademark...

searchengineland.com 09 Apr '12, 11pm

The U.S. Court of Appeals for the Fourth Circuit today revived part of Rosetta Stone’s trademark lawsuit against Google, m...

The Case for Modular By Bob Kobet AIA, LEED

edcmag.com 09 Apr '12, 6pm

Because there is a growing awareness of the environmental benefits of modular construction for green building, the Modular...

Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

Google’s Rosetta Stone AdWords Woes Continue as...

searchenginewatch.com 11 Apr '12, 8pm

Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in Au...

Could Google’s New gTLDs Be the Custom URL Answ...

searchenginewatch.com 10 Apr '12, 4pm

Google plans to submit applications for several generic top-level domains (gTLDs) before the April 12th deadline for this ...

Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human

Group: Google Should Halt All Online Dating Ads...

searchengineland.com 05 Apr '12, 6pm

Philip J. Cenedella of the NAHTVA Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re ...

How SEO & PPC can help build your email marketi...

searchenginewatch.com 08 Apr '12, 10pm

The biggest driver of leads for the B2B marketer? Fifty-seven percent of those surveyed by BtoB Magazine said email market...

Australian Court Finds Google Responsible For Misleading Ads Placed By Its Advertisers

Australian Court Finds Google Responsible For M...

searchengineland.com 03 Apr '12, 3pm

“We are disappointed by the Federal Court’s decision that Google should be responsible for the content of four particular ...

Judge Demands Lower Court Reconsider Rosetta Stone Lawsuit Against Google

Judge Demands Lower Court Reconsider Rosetta St...

searchenginejournal.com 12 Apr '12, 12pm

Prior to 2009, Google AdWords prohibited advertisers from bidding on trademark protected phrases and keywords. Due to the ...

Google: Paid Search Ads With Associated Organic...

searchenginewatch.com 04 Apr '12, 4pm

A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates ...

YouTube-Viacom Copyright Lawsuit Resurrected by...

searchenginewatch.com 07 Apr '12, 2pm

The U.S. Court of Appeals has resurrected Viacom's $1 billion copyright infringement suit against video-sharing service Yo...

Wealth Disparity Part 1: The Case Against: Chee...

yoursdp.org 10 Apr '12, 5am

Apart from causing extreme imbalance in wealth, the international system is very much behind the current recession in Sing...