10 Apr '12, 8am

On The Day AT&T Sells Its Interest In The Yellow Pages For $950 Million, An Application For .Yellow Is Announced

On the same day that AT&T sold a majority stake in the Yellow Pages for $950 Million dollars, Techworld.com.au , is reporting that a Melbourne based company is going to apply for the new gTLD of .yellow. “The startup plans to offer brand oriented listing pages for small to medium businesses (SMBs) who may not have an online presence.” “It aims to target SMBs who are dissatisfied with traditional directory style listings and provides the transition to an online presence. The service is to go live in 2013.” “”Computerworld Australia spoke with Perera about DotYellow and what he wants to do with the TLD if approved: What does DotYellow do? In the same way .com and .net websites are intended for commercial use, and .org is intended for organisations, .yellow websites will deliver brand oriented listing pages known as brand websites. These are intended for small businesses wher...

Full article: http://www.thedomains.com/2012/04/10/on-the-day-att-sells...

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Mustard is the new yellow. (from @sixpegs blog)

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