10 Apr '12, 2pm

Neustar launches new .US branding campaign "Kickstart America"

Neustar launches new .US branding campaign "Kickstart America"

Company pitches .US domains to small businesses. Neustar, the registry for the .us country code domain name, has launched a new marketing strategy today aimed at small businesses. As part of the new branding the company has relaunched About.us and created a new URL at KickstartAmerica.us (which just forwards to a campaign page on About.us). The campaign page explains how small businesses can “Get online easier” with the .US Small Business Toolkit, which is really just a quick overview about getting a domain, building a web site, and promoting the web site. Neustar says it undertook an extensive research study to understand the target market for the .us domain. Here’s how it describes the “.US target market” They are the people you interact with every day. At least, we hope you do. They are the small businesses who are the backbone of America. They are the second generation...

Full article: http://domainnamewire.com/2012/04/10/dot-us-kickstart-ame...

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