12 Apr '12, 10am

SmallBiz Refresh: : How Can You Market Green Products and Services to Today’s Consumers?

SmallBiz Refresh: : How Can You Market Green Products and Services to Today’s Consumers?

Consumers still care about buying environmentally friendly products and services, but they’re skeptical about companies’ environmental claims and reluctant to spend money on green products in today’s tight economy. The 2012 Cone Green Gap Trend Tracker found that just 44 percent of respondents think companies are telling the truth when they make green claims—and 77 percent are willing to boycott companies that mislead them. Here’s more of what Cone found and how it affects your marketing message. Consumers need a lot of help understanding green claims. Nearly three-fourths said they’d like companies to provide more information on the packaging to help them make product decisions. And 71 percent said they need help better understanding the environmental terms companies use to describe their products and services. What marketing messages make a difference in influencing cust...

Full article: http://www.networksolutions.com/smallbusiness/2012/04/how...

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