16 Apr '12, 10am

SmallBiz Refresh: : The Secret to Getting Local Customers: It’s Simpler Than You Think

SmallBiz Refresh: : The Secret to Getting Local Customers: It’s Simpler Than You Think

If you’re paying for your business to turn up top in search results, comScore’s findings suggest you might be wasting your money. Nearly two-thirds (61 percent) of those who use online search to find businesses believe that local search serves up more relevant results than paid-search ads. (Just 10 percent thought the ads were more relevant). And 58 percent said they trust local search results more, while only 9 percent trusted paid-search ads. As you might expect, searches on social networks were considered to deliver the most relevant and most trustworthy results; 63 percent of respondents said they prefer to use social networks to find information about local businesses whenever they can.

Full article: http://www.networksolutions.com/smallbusiness/2012/04/the...

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