20 Nov '14, 2am

Dish DBS beats Google in .Dot auction, pays $700,000 for domain

Dish won a two way race to operate the top level domain name .dot. Dish DBS, the satellite TV company and owner of Blockbuster, has beaten Google in a public auction for the top level domain .Dot. It paid $700,000 for the rights to the domain name. You’re not misreading this – the domain name is .dot. So soon, you might be able to visit Blockbuster at Blockbuster-dot-dot. In its application for the domain name, Dish said it plans to use the domain name for its own businesses. Google considered the domain name a “pun”, according to its application: The purpose of the proposed gTLD, .dot, is to provide the marketplace with a creative alternative gTLD to .com. [Google] believes in the commercial viability of the proposed gTLD, .dot, given the pun of the phrase ʺsecond-level domain name dot dot.” It’s not a very good pun, if you ask me. It’s apparently dot worth even a million...

Full article: http://domainnamewire.com/2014/11/19/dish-dot-dot-google/

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