27 Nov '14, 7pm

#Win a £50 Amazon voucher! , follow us and tell us 1 tip to create a checkout that customers will love #123regQuiz

#Win a £50 Amazon voucher! , follow us and tell us 1 tip to create a checkout that customers will love #123regQuiz

Hello and welcome back to another Swift 6! This week I’m going to be talking about what makes a good website checkout. This advice is for websites and users that are certainly more advanced than our other bits of advice but this applies whether or not it’s you who’s actually designing and working on the checkout or you’re managing a team of people who are working on the checkout – this advice is relevant for you. First of all, make sure that there are no unnecessary steps in the checkout. Don’t ask for any information except the strictly necessary. Keep all additional questions, the ones that you need to know only after the transaction has completed to the point that the customer has already purchased the product. Second off, use transparent pricing. What I mean by this is don’t give any of your users a nasty surprise when they arrive at the final basket and they see that ...

Full article: https://www.123-reg.co.uk/blog/videos/swift-six-creating-...

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