27 Nov '14, 11pm

Find out about the latest way you can target customers - Welcome to the era of #domain name #marketing

Find out about the latest way you can target customers - Welcome to the era of #domain name #marketing

Image: Pixtawan / FreeDigitalPhotos.net The value of new gTLDs for targeted marketing took another twist this month with Amazon reportedly winning the ICANN auction for the right to run the .book domain name as well as the .pay domain . With speculation that the .book domain alone may have cost up to US$10 million added to the US$4.6 million it recently paid for the .buy domain name and US$2.2 million it paid for .spot, Amazon is clearly investing heavily in new generic top level domains, but why? Targeted marketing The answer is marketing. With Amazon leading the way in ecommerce globally, it makes sense for them to be pioneering the use of the world’s newest real estate too. Whilst .spot and .buy are likely to be more for corporate use – although we won’t be surprised to be proven wrong – .book looks set to further cement Amazon’s spot (or .spot) as the go to place for b...

Full article: https://www.123-reg.co.uk/blog/domains/targeting-customer...

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