26 Apr '12, 3pm

Why Owning Your Brand’s .COM Is More Important Than Traffic Alone (via @morganlinton) #Domains #SEO

Why Owning Your Brand’s .COM Is More Important Than Traffic Alone (via @morganlinton) #Domains #SEO

Domainers talk a lot about how important it is to own your brand’s .COM, an they’re right, but the reason why it’s so important goes beyond traffic. Yes, if you tell someone that you work for “XYZ Corp” they’re probably going to go to XYZCorp.com first. If you own the .NET, .ORG or any other TLD you might lose the traffic. However, if it’s someone that is doing business with you, they’ll instantly see they are at the wrong site and do a Google search to find your actual domain name. Sure it’s an extra step for them but if you’ve sold them on your product, it’s unlikely they’re going to suddenly switch to a different brand.

Full article: http://morganlinton.com/why-owning-your-brands-com-is-mor...

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