04 Apr '11, 10am

GrowSmartBusiness: Is Your Business Ready to Play the Game? #li

What are some common gamification mistakes companies make? First, it’s possible to make gaming too obvious. If users feel like they’re being manipulated or jumping through hoops, they’re likely to become resentful and stop playing. Second, the game needs to have a meaningful reward. For instance, in Foursquare users don’t just get virtual badges—there is typically also a real-world reward, like discounts or free items. Third, the tasks users must perform to get the reward need to be enjoyable in themselves. Game experts say there’s a name for repetitive, boring tasks in games: “the grind.”

Full article: http://www.networksolutions.com/smallbusiness/2011/04/is-...

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