27 Apr '12, 1pm

3 Steps to Results-Oriented Content Marketing Programs

After assigning ratings to all of your content ideas, it’s time to determine which ones made the cut and which ones to toss. The goal is to find content that is 1) relatable to a revenue-generating product or service you offer, 2) highly searched for by your target audience, and 3) discussed and commented on in the blogosphere and on social networks. The content gems will have all three elements, and some of your other content ideas may just need some tweaking to live up to their marketing potential. Fill your editorial schedule with only the best content ideas that are proven to give you a winning content marketing program.

Full article: http://www.networksolutions.com/smallbusiness/2012/04/3-s...

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