27 Apr '12, 2pm

Mastercard's "Priceless" mark isn't priceless, panel rules

…the Panel finds Complainant’s claims to goods and services associated with its marks to be very broad. For example, claims under United States Registration No. 3,693,182 for PRICELESS.COM (registered in October 2009) include “Promoting the goods and services of others by means of coupons, discounts, advertisements, incentives generated in connection with the use of credit and debit cards, electronic links to merchant and retailer web sites, and through promotional contests.” The Panel observes that most links to commercial web sites that appear throughout the Internet fall within the quoted trademark claim, because they “[p]romote the goods and services of others . . . through electronic links to merchant and retailer web sites….” The Panel feels that to infer bad faith use on the basis of competition with Complainant from the display of links on a website “promoting the ...

Full article: http://domainnamewire.com/2012/04/27/mastercard-priceless...

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