30 Apr '12, 10am

Consumers’ Preference for Mobile Shopping Continues to Grow

Consumers’ Preference for Mobile Shopping Continues to Grow April 30th, 2012 :: Rieva Lesonsky By Rieva Lesonsky The rapid growth of mobile shopping, which we first saw in earnest over the 2011 holiday shopping season, is continuing to gather steam. A recent survey from new Deloitte, reported in MarketingDaily , asked consumers about their shopping preferences and found some valuable insights for retailers. Nearly half (47 percent) say they are doing more purchasing online, an increase from the 38 percent who said so last year. Almost two-thirds (65 percent) say they now do more online research before they buy in order to find the best deals, up from 60 percent last year. The shift to mobile shopping is especially pronounced among younger shoppers (those under 45). Deloitte found that some 40 percent of shoppers in this age range “expect” retailers to provide information a...

Full article: http://www.networksolutions.com/smallbusiness/2012/04/con...

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