05 Apr '11, 4pm

How Did a Domain With 9 Hyphens Make It To The Top Of Google?

LOL. Behold the power of viral link juice. The reason that site ranks so high is because every time someone spells “definitely” wrong, a smart ass comes along and links to that site… The contextual relationship between the on-page text from the links and the search term plus social chatter out the wazoo = ranking big. While none of us know for sure if there isn’t some esoteric tweak in the algo that might account for this, per standard SE wisdom, it doesn’t even read that domain as one word “definitely”. Given the hyphens, it reads it as a series of independent and unrelated letters. The domain is absolutely irrelevant here. If all on/off page metrics were equal but they used adsfwhort.cx as the domain, they would’ve ranked #1 for “definitely” no different.

Full article: http://www.thedomains.com/2011/04/05/how-did-a-domain-wit...

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