07 Apr '11, 10pm

Business Insider Tells Readers Why Paying Thousands for a Domain Name May Be a Smart Move (DNJournal.com)

Business Insider Tells Readers Why Paying Thousands for a Domain Name May Be a Smart Move (DNJournal.com)

We all know that paying thousands of dollars for a domain name could be one of the smartest decisions that any business owner can make, but Main Street (and many mainstream business publications) still don't understand the importance of having the right online identity in a world where it seems just about all forms of commerce are shifting to the web. That being the case, it was refreshing to read an article by columnist Martin Zwilling at Business Insider this week that told readers, "...if you want to be found and remembered on the Web, the perfect domain name can easily be worth several thousand dollars ." The article, titled "When To Pay A Premium For Your Company Domain Name, " did use the pejorative "squatters" term in talking about domain investors who hold much on the web's prime real estate, but overall I thought it was a fair and balanced article. Zwilling, who i...

Full article: http://www.dnjournal.com/archive/lowdown/2011/dailyposts/...

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