08 Apr '11, 1pm

Story Of The Year? Court Orders Google To Disclose Parked Domain Metrics

Media Post May have just found the story of the year for domainers . A judge presiding over a potential class-action lawsuit by search marketers against Google, has ordered the company to divulge financial metrics associated with its parked domains program.” “The data that Google must disclose concerns its assessment of the quality of sites within its AdSense network, including its parked domain and errors pages. ” “Among other information, Google must reveal the “conversion score value of the property source” — defined in the court order as “a metric Google uses to price clicks from Web sites contained in its network.” “Also, Google must reveal the “smart pricing discount,” or the discount that Google applies to clicks on some of its AdSense properties. Here’s the bad news, apparently under the court ruling only the advertisers would get that information, not the parked d...

Full article: http://www.thedomains.com/2011/04/08/story-of-the-year-co...

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