29 Jan '15, 3pm

GoDaddy’s Super Bowl ad switcheroo: planned or not?

GoDaddy, once again, is getting a lot of press for its Super Bowl ad. How much of it was planned? If you pay for a Super Bowl commercial and no one talks about it before or after the big game, you got ripped off. GoDaddy discovered this many years ago and has mastered the art of getting extra impressions of its ads and Monday morning water cooler talk. GoDaddy’s ads are often criticized and sometimes ranked as the “worst” ads on the Super Bowl. Yet “worst” is a heck of a lot better than the middle-of-the-road commercials that no one talks about. This week it debuted its planned Super Bowl ad on Today. The controversial ad spoofed other lost dog commercials. This ad ended with an unexpected twist — A GoDaddy customer was happy when the dog returned, because she had just sold him through her website. People talked about the ad. A lot. In bad terms . By the end of the day, Go...

Full article: http://domainnamewire.com/2015/01/29/godaddys-super-bowl-...

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