30 Jan '15, 7pm

#SEO can help you appear above big-name brands on Google - just follow these tips! #StartUp

#SEO can help you appear above big-name brands on Google - just follow these tips! #StartUp

Appearing in search results is vital for any ecommerce business, but with massive companies like Amazon and eBay dominating things, smaller businesses need to get clever if they’re to compete. In this guide we’ll look at the user’s journey from search to purchase and how to ensure the process is aligned with your search engine optimisation (SEO) efforts. Long tail keywords The first step is to decide what keywords you’re going to focus on. Long tail keywords refer to search terms that typically consist of four or more words. Big ecommerce sites tend to focus their efforts on shorter, more valuable phrases. That means if smaller sites focus on the long tail, then they can steal a march on their bigger rivals. So, for example, the results for the search term “men’s running shoes” are dominated by big-name brands such as Sports Direct. However, for longer terms such as “Men’s...

Full article: https://www.123-reg.co.uk/blog/seo-2/ecommerce-seo-a-user...

Tweets

@sengineland

searchengineland.com 30 Jan '15, 9pm

Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had Bing’s search results include original content an...

Combining Your PPC & SEO Strategies

Combining Your PPC & SEO Strategies

searchenginepeople.com 29 Jan '15, 3pm

Kristen Godel is one of many talented Account Managers at Search Engine People. She graduated from Durham College in 2011 ...

Local SEO: 5 Advanced Tactics for Greater Visib...

searchenginewatch.com 30 Jan '15, 2pm

As you know, the perceived relevance of particular properties will vary depending on the search term itself. If it’s a vis...

5 Essential SEO Techniques To Master In 2015

searchengineland.com 27 Jan '15, 2pm

Each year, SEO evolves to become a more sophisticated discipline. As marketers refine their skills sets, as search engines...

7 Ways To Use Splunk For Technical SEO

searchengineland.com 30 Jan '15, 2pm

Splunk is a fantastic hosted or cloud-based tool that allows you to parse large amounts of data quickly and easily to make...

SearchCap: Cortana, SEO Speed & Matt Cutts Goog...

searchengineland.com 26 Jan '15, 10pm

Video Of Matt Cutts Talking About The Early Days At Google Miss hearing from Google’s Matt Cutts? Here is a 34 minute vide...

10 Essentials in Implementing a SEO-Effective Infinite Scroll

10 Essentials in Implementing a SEO-Effective I...

searchenginewatch.com 29 Jan '15, 12pm

In terms of SEO, one of the major challenges that you may encounter in trying to implement Infinite Scroll is indexing. Th...

BBB Accreditation A Solid Local SEO Signal?

BBB Accreditation A Solid Local SEO Signal?

seroundtable.com 29 Jan '15, 1pm

The folks at the Local Search Forum are discussing an article named BBB Accreditation: Boring But Bumps Your Local SEO. Th...

How guest #blogging can help improve your #SEO via @webseoanalytics #Bloggingtips

How guest #blogging can help improve your #SEO ...

webseoanalytics.com 25 Jan '15, 2am

Relevant Website: The Website that you’re getting a link from is a real live relevant website in your niche. The link won’...

Want to improve your SEO content? Natural langu...

seobythesea.com 25 Jan '15, 6pm

In November, Google published an international patent that describes providing natural language type answers to queries. T...

Google Trash Can Recovers Your Deleted Analytics

searchenginewatch.com 27 Jan '15, 7pm

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or account...

New on #MarketingNerds: Joe Hall on How To Swit...

searchenginejournal.com 30 Jan '15, 12pm

, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as w...

6 Degrees of SEO Separation – From Data to Content Performance

6 Degrees of SEO Separation – From Data to Cont...

searchenginewatch.com 22 Jan '15, 2pm

Something significant has been happening in the world of SEO for some years. Most of us are aware of the shift, even if we...

12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Cont...

searchenginewatch.com 28 Jan '15, 1pm

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins wit...

YP Data Helps National Brands Go Local

searchenginewatch.com 27 Jan '15, 4pm

YP (formerly known as Yellow Pages) has rolled out a new ad tool called Cross Device Retargeting that helps national brand...