11 Apr '11, 2pm

Amazon Top Paid Search Advertiser In the US Spending $51 Million In Just The 4Q 2010

Amazon 51 million in a 3 month period…. wow Lets take a “hypothetical” look at this for a “PPC” campaign just on Google. Since both the companies I am going to refer to seem to be sharing the two top ad spots (Amazon seems to be featured much more) than the ‘other’ company I will refer to as: “barnesandnoble” Lets say hypothetically that “Amazon” has a monthly budget for this ad at 100K a month for the search term “Books”. I would guesstimate it would be much higher…but I guess it could be less… But, According to ‘G” Keyword search ‘books’ gets: 30,400,000 searches a month… so I would imagine the budget for this keyword is much higher than the 100K a month I am using here. ( imho ) But 100k a month, that would be 1.2 million a year, year after year. http://www.google.com/search?hl=en&source=hp&biw=1024&bih=574&q=books&aq=f&aqi=g10&aql=&oq = Now, what jumps out first, is th...

Full article: http://www.thedomains.com/2011/04/11/amazon-top-paid-sear...

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