25 Feb '15, 7pm

Look out! Don't make these 5 mistakes with your #EmailMarketing!

Look out! Don't make these 5 mistakes with your #EmailMarketing!

Will Stevens, 123-reg blog contributor Despite the ubiquity of social media, email remains a great way to reach your customers. With the rise of the smartphone and tablets, emails are no longer read from an office chair – they can be used to reach people wherever they are. But getting things wrong with email is easier than you think. Here are five common email marketing mistakes on how to avoid them. Not getting permission If you’re running an online business, the chances are you’ll gather an email address each time someone buys from you or signs up to your site. You may be tempted use this data to send newsletters and special offers in the hope of turning someone into a repeat customer, but it’s not always the best idea. Putting someone on a mailing list when they haven’t explicitly asked to be included is a bad idea for two reasons. The first is that emailing people when...

Full article: https://www.123-reg.co.uk/blog/online-marketing/common-em...

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