08 Mar '15, 9am

TheDomains: Will The Namespace Be Shaken Up By Live Registry Buys

The first new top-level domain name to be sold with live websites attached to it has been picked up by registry giant Donuts at auction. The rights to sell domains under the name “.reise” – which is German for “travel” – represents a sea-change in the way the domain-name system will run in future, with generic top-level domains (gTLDs) becoming tradable assets rather than the core focus of a business. Donuts paid an undisclosed sum for the gTLD, but bidding started at $400,000 and there were four bidders in the process. Donuts already runs the “.reisen” registry, and according to a report in Heise it was the main reason why the owner of “.reise” decided to sell up. “[Owner Axel] Schwiersch had unexpectedly bad luck: the US TLD giant Donuts had secured almost the same suffix: dot-reisen,” Heise reports. “The US competitor was under better conditions at the start: due to a m...

Full article: http://www.thedomains.com/2015/03/08/will-the-namespace-b...

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