09 Mar '15, 4pm
Why do visitors leave your #website so quickly? And how do you get them to stay? #StartUp
Make it easy for them to find the information they’re looking for. Don’t force them to scroll or click time and time again to find what they expected to find the second they entered your site. Make your navigation intuitive. This isn’t the place to be clever with fancy or hidden menus that no one ever knows how to use or where to click. If your visitors want to look around, make it easy. Be smart: place navigation where it’s expected, otherwise they’re gone and you might not get a second chance. Invest into a professional design, as it’s one of the elements that build trust among first time visitors. If your site looks shady or unprofessional, they won’t want to be associated with you so don’t be surprised if they bounce.