16 Mar '15, 2pm

Froyo and sandwiches starting conversations about new TLDs at SXSW

Froyo and sandwiches starting conversations about new TLDs at SXSW

Sedo’s Solomon Amoako (left) and Jeremiah Johnston enjoy some domain-filled frozen yogurt. Spreading awareness of choice in top level domain names isn’t easy. One-on-one conversations might be the best way to explain what they are and why you might want one. That’s the idea behind promotions by Sedo and Radix at this year’s SXSW conference in Austin. Sedo set up a food truck in a downtown area with high foot traffic and is offering free frozen yogurt. People have to order toppings corresponding to a particular domain, such as .sexy sprinkles. As of last night, this promotion has led to 2,000 conversations about top level domain options. Just a block away, Radix is promoting its .space top level domain name with branded grilled cheese sandwiches. On the first day, Radix was giving away 100 grilled cheese sandwiches per hour, leading to many more conversations about new doma...

Full article: http://domainnamewire.com/2015/03/16/froyo-and-sandwiches...

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