13 Apr '11, 10am

Does Your Small Business Really Need a Mobile App? | Network

Does Your Small Business Really Need a Mobile App? | Network

What does this mean to your business? Apps might be the trend du jour (perhaps causing more business owners to claim they’re interested in them than really are), but when it comes to taking action, small business owners are going the more familiar route of the Web. This makes a lot of sense—business owners are practical people, and Web-based interfaces have greater functionality and flexibility. In addition, they can be used from any browser, not just a single device. In other words, while your customers might need an iPhone to use your cool, hip iPhone app, they can access your website from any old smartphone.

Full article: http://www.networksolutions.com/smallbusiness/2011/04/doe...

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