30 May '12, 6pm

What Startup Founders Should Know About Domain Names

What Startup Founders Should Know About Domain Names

The next tip I have for startup founders is to decide whether they want to go with a made up word, or a generic. This decision has a lot to do with budget as well as branding. In general you need to have at least a basic five-figure budget to get a good domain for your startup. While some startups get lucky and can acquire their names for under $10K this is not the norm and definitely shouldn’t be your expectation. If you’re going for a made up word you have a better chance of getting a low price and in some cases you could even hand-register it but many of the best brandables are already taken. If you’re going for a generic you can assume this is taken and assume a six-figure price tag if you’re looking at a good one-word .COM.

Full article: http://morganlinton.com/what-startup-founders-should-know...

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