13 Apr '11, 1pm

GrowSmartBusiness: How to Repurpose Old Blog Posts and Articles for Fresh Content #li

The most creative content you produce can be the result of repurposing it to address current events. With Charlie Sheen’s recent decent into crazy-world, marketing, public relations and branding experts found a ton of ways to return to their evergreen topics. I read—or saw—lots of bog posts on how his antics were brilliant from a marketing perspective—he had his own online TV station, was producing video blogs and tweeting like crazy, and people were eating it up.

Full article: http://www.networksolutions.com/smallbusiness/2011/04/how...

Tweets

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