31 May '12, 12am

Go Daddy applies for .home and .casa top level domains

Go Daddy applies for .home, .casa, and .godaddy top level domains. Domain name registrar Go Daddy has applied for the .home and .casa top level domains, CEO Warren Adelman disclosed to Domain Name Wire. These two domains are in addition to .GoDaddy. Adelman said the domains were chosen in part because they have multiple meanings with big market opportunities: they can be used in both a real estate context and personal context. From a real estate perspective, Go Daddy has seen strong demand and an increasing importance of domain names in the real estate business, Adelman said. The company hasn’t yet decided how it will go to market with the top level domains. It may choose to use partners for some markets and go direct for other markets. Although he did not specify, it’s easy to see how the company could work with real estate channels to market the .home/.casa domains or in...

Full article: http://domainnamewire.com/2012/05/30/go-daddy-applies-for...

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