31 May '12, 1pm

How Relationship Marketing Is Important for Your Business

Create Customer Advocates by highlighting the fans who interact the most within your online communities. Promote them and empower them to become very involved, and they will step in and help you nurture your Facebook Page and other online communities. Be patient and consistent. At first, social media marketing can be hit or miss, but it takes time to find the content that best engages your community. Even if you just make one post per day, be sure it is relevant and helpful. And, always be sure to respond to any engagement on your page. Include a personal touch by responding to posts using customers’ first names and by dedicating a staff member (if possible) to managing relationships online. This person should be a “people person” who can listen between the lines and who is capable of displaying empathy in an online environment. Focus on connecting with quality people who ...

Full article: http://www.networksolutions.com/smallbusiness/2012/05/how...

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