25 Mar '15, 4am

Forbes Says Compatibility Issues Could Be Bigger Threat to New gTLDs Than Lack of Awareness

Forbes Says Compatibility Issues Could Be Bigger Threat to New gTLDs Than Lack of Awareness

Still, I would imagine compatibility issues vary considerably from one new gTLD to another. Those who have few if any issues may do well to make that a selling point in their increased marketing efforts (perhaps by publishing favorable results from extensive testing of their extensions). As many have predicted from the start, the new gTLD program will have both winners and losers. In light of this story (and the greater attention that will be paid to these issues going forward as a result), the winners will likely need more than just a particularly attractive string and a healthy marketing budget - they will also need to be able to assure customers their TLDs won't create unexpected headaches for those who use them. Those who can do that will have a leg up in a field that is already flooded with competitors with many more on the way.

Full article: http://www.dnjournal.com/archive/lowdown/2015/dailyposts/...

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