27 Mar '15, 8am

What can #EmailMarketing do for your #StartUp? Find out in our latest #webinar!

But more importantly than the legal side of things – without permission a message is just spam. Permission is all about developing trust between you and your subscriber. The ultimate goal between any email marketing campaign is to take someone from their initial interest in what you have to say through to being interested enough to find out more about your organisation, to becoming a paying customer and then ideally right the way through to whether a loyal repeat customer and actually referring other people to you. And that’s all about building trust with those customers, and that starts right from the very beginning when you’re first getting permission from them.

Full article: https://www.123-reg.co.uk/blog/email-marketing/webinar-di...

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