31 Mar '15, 2pm

Why Donuts is revealing domain name renewal rates

By predicting and revealing renewals, Donuts hopes to get registrars and domain name investors on board. Donuts has posted an update on its renewal rates, showing an overall 68.4% rate after ten days. The update also highlights a reason Donuts predicted its renewal rates ahead of time and has continuously revealed its rates now that domains are expiring: It’s marketing. Co-founder Richard Tindal explains that renewal rates on Donuts domains are much higher than those of .com domain names registered in the same year. This is bad for registrars, he reckons: Why should you care that new .COM names are renewing at 50% or lower. The entire population of .COM renews at 72% which means it’s a healthy TLD, right? Well, not if you’re a registrar who’s deciding where to spend marketing dollars on new customer acquisition in 2015. If you spend those dollars acquiring more .COM custom...

Full article: http://domainnamewire.com/2015/03/31/why-donuts-is-reveal...

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