03 Apr '15, 1pm

Why your site might be falling down the ranks and what you can do to stop it! #SEO

Why your site might be falling down the ranks and what you can do to stop it! #SEO

Google made the importance of HTTPS as a ranking factor known to webmasters at the back end of last year. SSLs are increasingly important in building your web presence and more and more sites are rightly adopting HTTPS as standard. Webmasters are clearly keen to respond to Google’s suggestions, while searchers will no doubt be increasingly aware of security issues.. Earlier this month, Google’s Webmaster Trends Analyst Gary Illyes revealed that the search giant is looking at further boosting the ranking of secure login pages, giving HTTPS even more importance. So a secure site is a ranking factor, but he also explained that SSL needs to be implemented properly. Speaking at Search Marketing Expo West in San Jose, USA, Illyes suggested that Google may soon highlight in search results sites that have broken security certificates. That could mean savvy searchers avoiding flagg...

Full article: https://www.123-reg.co.uk/blog/search-engines/a-broken-ss...

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