15 Apr '11, 1pm

5 Quick Tips on Writing Press Releases That Will Get Read

5 Quick Tips on Writing Press Releases That Will Get Read

People love stories. They’re engaging, interesting, dramatic and memorable. Begin your press release with a story that draws in the reader, especially since so many press releases are now read directly by your target market (rather than journalists), whether they find it through search or a PR syndication service. The traditional who-what-where-when-why model is dated. If you want your press release to read like a newspaper article, have at it, but if you want to engage your audience, tell your story.

Full article: http://www.networksolutions.com/smallbusiness/2011/04/5-q...

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