21 Apr '15, 10am

JointVentureNEWS The Europ Domain Centre believes .poker is going to be a success, and Chris... #gTLDJointVenture

EDC Delves Into .POKER And Its Likely Success Tweet The Europ Domain Centre believes .poker is going to be a success, and Christopher Hofman Laursen spoke to Afilias’ Roland LaPlante and Brett Samuels, along with one potential user of .poker domains, Kristian Baekgaard who until recently worked for the largest Danish betting site Danske Spil, about its launch. Hofman Laursen believes “.poker has the elements to be one of the successful launches: The natural term, a market with intense online competition and very tech savvy players.” LaPlante said that “.poker is all about branding and memorability in a very competitive business. It’s time to understand that .com says nothing about your brand. It’s a random term. This is a unique opportunity to get a much more effective marketing address”. While Samuels added “that poker is ‘a very dynamic space with new games being launche...

Full article: http://www.domainnews.com/edc-delves-into-poker-and-its-l...

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