28 Apr '15, 5pm

79% Of The Attendees Of The Collision Startup Conference Using “Risky” Domains

79% Of The Attendees Of The Collision Startup Conference Using “Risky” Domains

Startup Domain Name Analysis (detail from infographic) (PRNewsFoto/Name Ninja) Bill Sweetman President of NameNinja.com , sent out a press release today saying that 79% of 491 Startups that will be participating at the Collision Startup Conference being held in Las Vegas on May 5-6 are using domain names that are counter intuitive and likely pose marketing challenges. Bill also found that more than two-thirds (68%) of the startup domains failed the Radio Test, meaning the names are not spelled the way they sound. “Startups without the optimal domain name face an uphill marketing battle.” “Choosing a hard-to-spell name that fails the “Radio Test” is the number one problem, followed by not having the exact match .com domain.” “If your startup is named Fashion Ferret then the optimal domain name is the exact match .com domain FashionFerret.com,” “Using anything else is risky ...

Full article: http://www.thedomains.com/2015/04/28/79-of-the-attendees-...

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