18 May '15, 7am

Google to add Buy Buttons to Mobile Search

Google’s getting ready to face Amazon and eBay, according to The Wall Street Journal , and will be adding buy buttons directly to its search results. You’ll see those buttons accompanying sponsored results under a “Shop on Google” heading — they won’t be used for non-sponsored links returned by the algorithm — when you search for products on mobile devices. Upon clicking one, a separate product page will load where you can pick sizes, colors and ultimately complete your purchase. Any product you buy will still come straight from retailers, the WSJ says, so it doesn’t sound like Google’s stocking up warehouses with goods like Amazon does. However, some major retailers are apparently worried that they’ll get stuck with back-end order fulfillment with no real customer interaction. Since Google wants to remain in good terms with them (they are some of its largest advertisers, ...

Full article: http://www.thedomains.com/2015/05/18/google-to-add-buy-bu...

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