20 May '15, 2pm

Awareness still a challenge for new top level domain names

Awareness still a challenge for new top level domain names

Even at a webhosting conference… Leaders from five domain name companies took the stage at yesterday’s WorldHostingDays conference in Seven Springs, Pennsylvania. The most interesting moment was during Q&A. Someone in the back of the room said he’d never heard of .Club before, and registered a few domains during the session. He had a question about an error message he got from a registrar about not being able to register a domain name — it sounded a lot like this 1&1 “illegal” message . What’s interesting about this is that the audience was made up of webhosting and domain name companies. Yet, even here, not everyone is familiar with the new top level domain name options available. .Club is one of the most heavily marketed and successful of the new domains, but even it still has a lot to do to boost awareness. I can only imagine how low awareness is in other circles. On th...

Full article: http://domainnamewire.com/2015/05/20/awareness-still-a-ch...

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