22 May '15, 5pm

After its’ Disastrous Super Bowl Commercial Godaddy Maybe Looking For New Ad Agency

GoDaddy Inc. (NYSE: GDDY) seems to be looking for a new advertising agency in wake of the disastrous Super Bowl Commercial and the less than impressive, at least in my opinion, of its Claude Van Dam commercials Godaddy has put out a global brand agency request for proposal (RFP) to help promote and personalize the GoDaddy brand globally. Chief Marketing Officer Phil Bienert is quoted as saying; “This next phase in GoDaddy’s marketing strategy will fuel brand messaging globally while leveraging its vast small business insights to offer customers targeted, timely messaging through a variety of personalized channels. We’re searching for a brand marketing partner, an ‘agency-of-record’ to help make the GoDaddy brand globally scalable and locally relevant in ways that tell entrepreneurs and small business owners everywhere exactly ‘how’ we can help them grow their businesses “W...

Full article: http://www.thedomains.com/2015/05/22/after-its-disastrous...

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