25 May '15, 2am

Critical Insights Into the Domain Industry - Part 2 - Michael Gilmour: This article continues directly from Part...

Critical Insights Into the Domain Industry - Part 2 - Michael Gilmour: This article continues directly from Part...

This article continues directly from Part 1 in the series "Critical Insights Into the Domain Industry " Google’s response to the aggregation of traffic by parking companies was to instantly grant a number of additional domain feeds to new parking companies. Some of these feeds had a honeymoon clause that allowed them to have a competitive advantage versus the larger incumbents. Many domain investors flocked to these new companies as they were seen as their salvation to paying renewal fees. This instantly re-fragmented the marketplace. Now that the market was split up again, Google instituted DRID’s (Domain Registrant ID) to reduce fraud (this was a good move IMHO) and CAF (Custom Ad Frame). CAF is where Google controls everything on the lander for a parked page. Personally, I think that this overall strategy was a really clever part on Google. It allowed them to decrease P...

Full article: http://whizzbangsblog.com/index.php/article-archive/artic...

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