29 Jun '15, 11pm

The DNA Promotes New gTLDs By Documenting Sightings at Website

The DNA Promotes New gTLDs By Documenting Sightings at Website

The Domain Name Asoociation , an industry trade group whose members include many major registry operators and Internet related corporations, including Google , Amazon and Go Daddy , has taken a novel approach for promoting the use of new gTLDs (a primary reason why the group was formed). A DNA site at InTheWild.domains documents user submitted photos and videos of websites - built on both new extensions and established TLDs - being advertised by businesses, organizations at individuals around the world. I think it is a smart way to promote domain registrations across the board. For new gTLDs, the key to wider adoption is people recognizing the extensions and becoming comfortable enough with them to put them to use. The more often they see others developing and advertising their new extension names, the more likely they are to consider the option themselves. Before I visite...

Full article: http://www.dnjournal.com/archive/lowdown/2015/dailyposts/...

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