25 Apr '11, 2pm

For American Eagle, SeventySeven (.com) is an Unlucky Number

Popular clothing outlet finds Seventy-seven to be an unlucky number. A National Arbitration Forum panel has found that clothing retailer American Eagle is not entitled to the domain name SeventySeven.com, despite the domain owner showing clothing pay-per-click links on the domain name. Retail Royalty Company’s American Eagle stores have a clothing line with the 77 mark. The decision came down to whether or not the domain name owner should have known about American Eagle’s mark when it registered the domain name and thus registered it in bad faith. The clothier filed its trademark before the domain was registered but the trademark wasn’t granted until a couple years later. The panel ruled that this timeline, coupled with the respondent living outside the U.S., was enough to place more burden on American Eagle to prove that the domain name was registered in bad faith: Compla...

Full article: http://domainnamewire.com/2011/04/25/for-american-eagle-s...

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