26 Apr '11, 4pm

It's Time for a Goldilocks Rethink of the Mega Content Hub

Small sites and big sites both have drawbacks for search traffic. It’s been a rough couple months for web publishers with massive content libraries. Google’s “Panda” update put a huge dent in these sites’ traffic metrics. With lost traffic comes lost ad revenue. With that layoffs will follow. And it’s not just the “evil content farms” that got hit. I’ve spoken to many brand name publishers with solid, well-sourced, professionally-written articles that have been dinged (albeit not as hard). So what does this mean for publishers that want stability in the future? They should take the Goldilocks approach: not too small…not too large…just right. Let’s start with too small. A lot of domainers fall into this category. They develop minisites with 5-10 pages of content. They have to do SEO work for each and every one of these sites. The work required to get some inbound links does...

Full article: http://domainnamewire.com/2011/04/26/its-time-for-a-goldi...

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