31 Jul '12, 1pm

In the news: How Voice-Based Marketing Automation Can Help Your Small ...: How Voice-Based Marketing Automation

In the news: How Voice-Based Marketing Automation Can Help Your Small ...: How Voice-Based Marketing Automation

Ever search in vain on a website for a customer support phone number – only to come up empty? Finding phone numbers of major companies can be literally impossible. The New York Times recently ran an article called “Tech Companies Leave Phone Calls Behind,” in which they discussed how big companies like Facebook, Google and Twitter are completely unreachable by telephone. If you want to contact them, your only options are email or the Web. Of course, as a small business owner, you want your customers to be able to reach you by phone. Personally, I love to chat on the phone with potential clients, so it comes as no surprise to me that Ifbyphone found that 65% of businesses consider phone calls to be their highest-quality lead source. For marketers, though, the phone is tricky from an ROI perspective, as it can be difficult to measure, manage and automate everything. Voice-ba...

Full article: http://www.networksolutions.com/smallbusiness/2012/07/how...

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