31 Aug '15, 2pm

What Do Big Brands Spend On Domains? Wikileaks Publishes Sony/MarkMonitor Invoices

What do big companies that use brand protection company’s to register and buy domain names spend to protect, acquire, register and renew domain names? WikiLeaks.org published invoices from MarkMonitor to Sony, documents (PDF) In those invoices published by WikiLeaks , MarkMonitor.com billed Sony $1,000 several times for a “Domain Acquisition Fee” for domain names that are not owned by Sony. WOF.com, is for an example (page 60 in the pdf) a domain Sony does not own, nor has ever owned, according to whois records, yet was charged $1,000 for a “Domain Acquisition Fee”. Since Sony was charged $1,000 for a “Domain Acquisition Fee” it seems MarkMonitor, at that time (2013), was charging Sony $1,000 to attempt to acquire a domain name, even if they were not successful. Of course we do not know what the fee would have been if MarkMonitor.com were successful in acquiring the domain...

Full article: http://www.thedomains.com/2015/08/31/what-do-big-brands-p...

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