29 Sep '15, 2pm

New TLD competition report is worthless

I think this is where the art and science of naming intersect Andrew. In a world without new GTLD choices, .com looks like the only “viable” alternative because it has the most inertia and mass. The “lack of good available second level domain names to register”, is an illusion created by lack of a viable challenger. Enter 500 new extensions and now “span the dot” names like cleaning.services, used.cars and quarter.horse start to look like viable anchors rather than unusual one-off hacks or mis-fits. There is suddenly a whole new version of the “art” in which to express yourself and that breathes new life and interest into naming. This effect will be amplified in subsequent new GTLD rounds. The most noticeable effect on .com is how quickly people and investors are latching onto these new alternative endings. 7.9 million new GTLDs have been registered, against 120 million .c...

Full article: http://domainnamewire.com/2015/09/29/new-tld-competition-...

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