31 Dec '15, 5pm

What's the deal with branded navigation and why is it important?

An online presence is a requirement for modern day businesses that want to prosper. But for most companies, that means more than just a website: it involves YouTube, Twitter, Facebook, a careers page, and more. And across each of these platforms or web pages, a strong, recognizable brand image must be present. But when you direct your customers to www.facebook.com/yourcompany, is your brand really being highlighted? Or is it being buried in a too-long URL that customers won’t care about or remember? Branded navigation offers a solution to this conundrum. Branded navigation marries the common practice of URL forwarding with informative New Domains. Branded navigation allows your company to create short, interesting URLs that customers can easily remember. Instead of www.twitter.com/yourcompany, you can use yourcompany.social to direct users to your Twitter feed. And rather ...

Full article: http://www.name.com/blog/business/marketing-2/2015/09/bra...

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