21 Jan '16, 3pm

for $31.8k and other expired domain name sales

By far the biggest expired domain auction was TOOT.com ($31.8k). Most of us will recognize that as an English bit of onomatopoeia, standing for the sound of a trumpet, train whistle, or fart. This image sums it up. Mainly, “toot” is a word taught to us as children through illustrated story books rather than a word we continue to employ as adults; so, in terms of branding, TOOT.com evokes childhood, coming across as cute, irreverent, and playful. Not what you’d name an investment fund or a cyber security firm. But a game or a show or a preschool? Sure.

Full article: http://domainnamewire.com/2016/01/21/toot-com-for-31-8k-a...

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