28 Jan '16, 11pm

Great article by @123reg about Word Of mouth Marketing. Certainly worth a read!

Engage – Engage with your community. Listen to what they have to say about your business and your products, and join the conversation, whether it takes place online or offline. It’s no longer about being present but about engaging with your community. Equip – Give them one or more reasons to talk about you. Whether it’s your amazing products, excellent support, great content, it’s about getting to know and understanding your customers and what they need and expect from you. Empower – Give your customers different ways to talk and share. Let them know that you value their feedback and opinions and use it to improve your business and products. Take Lay’s “Do Us a Flavor” marketing campaign where they asked their customers to create a new flavour of potato chips. They received over 3.8 million, making this one of their biggest marketing campaigns.

Full article: https://www.123-reg.co.uk/blog/online-marketing/how-to-dr...

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