26 Feb '16, 9am

Why keywords are still important in 2016 | 123-reg Blog

In the early days of search engine optimisation (SEO), keywords and keyword density were hot topics. You could stuff your website with keywords and meta tags, and it would rank well in the search results. Since search engines were still in their infancy, it was relatively easily to trick them. That made keyword stuffing a popular and effective strategy to get your site at the top of the search results. But Google changed all that, making it increasingly difficult to trick the algorithm. SEO is much more complex today with Google constantly updating its algorithm, and releasing specific powerful updates, such as Panda which penalised sites abusing keywords. All this made site owners focus on creating high quality content that is useful and interesting. But site owners still struggle with whether or not keywords have a place within SEO. So, should you still care about keywor...

Full article: https://www.123-reg.co.uk/blog/seo-2/why-keywords-are-sti...

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