28 Feb '16, 9pm

The friends and family discount conundrum:

The friends and family discount conundrum:

Nearly a decade ago when I was in the process of launching my freelance personal styling business, I started with my friends and family. I had designed a solid system for style consults but hadn’t tried it out on anyone besides myself, so I wanted to work out the kinks in a safe space. Styling my girlfriends for free — and then for reduced rates — provided the perfect testing ground, and by the time I booked my first real client, I felt ready. And I felt comfortable charging more. I haven’t offered a reduced “friends and family” rate since. Which undoubtedly makes a few of you balk. Some business owners feel that the friends and family discount is vital to building goodwill, and that the people you love shouldn’t be treated like regular customers. If you charge your brother or your best friend full price, that person might be surprised or put-out, and therefore less inclin...

Full article: https://www.godaddy.com/garage/smallbusiness/manage/the-f...

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